Is there a smell that will immediately remind you of a specific time and place? Smell the smell of grass, will it remind you of an early morning in high school, the grass on the grass outside the window, the morning in the window? Perhaps it is a hot toast that reminds you of those warm and happy moments...

The "smell" is so powerful, not only because it is about emotion, it also carries memory. You can't listen or not touch, but you can't help but breathe. The smell can't be refused into the body, reaching the heart and penetrating your brain.

Xiamen Airlines has a long history of using fragrances. In order to achieve the uniformity of the company's full service chain, the company has established a fragrance project to create the exclusive “smell logo” of Xiamen Airlines. Subsequently, the Purchasing Management Department actively organized relevant departments to open up a mighty “search for fragrance”.

Market research, pick one

At the beginning of the project, the company established the main tone of the fragrance of “tea” and “ocean”. The project team conducted a round of testing on the domestic and international fragrance brands in the market, conducting market research on the world's top three perfume companies IFF, Givaudan and Firmenich, and 8 key suppliers to the downstream global fragrance market. Conduct research and investigation.

Through comprehensive evaluation, the three suppliers who have the highest fragrance market share and the most well-known fragrance market were invited to enter the company's fragrance project. All three companies provided essential oil raw materials from the three major perfume companies.

Negotiation, Huashan sword

At the beginning of the negotiations, in order to verify the strength of the fragrance, the Purchasing Management Department organized a trial test at Jinyan Hotel, and the feedback was good. After thorough market research and price information, through negotiation, the cost has been significantly reduced. Under the premise of product deployment, it is estimated that the annual cost can be saved by 300,000-400,000 yuan. If the demand expands, the cost advantage will be more significant.

Two/three trials, Dingxiangyouzhongzhongyou

In combination with Xiamen Airlines culture and Minnan culture, after the custom development of Xiamen Airlines' exclusive fragrance, the exclusive fragrances of Xiamen Airlines' "Azure Air" series will be available. In order to hear the voice of Xiamen Airlines to the greatest extent, the Purchasing Management Department organized the second and third trials in the training department and the company lobby. After the company leaders, leaders and employees of the departments voted for thousands of people, the ultimate vitality ocean The fragrance of "Azure Dream" has become the most preferred "Xiahang Aroma".

SCENT-E and the dream of Azure

SCENT-E originated from France, the world's fashion capital, and is the first fragrance marketing brand in China. The cooperation with the French essential oil research and development center ensures the excellent quality of SCENT-E products. The products have passed the ISO9001 quality management system certification and various domestic and international inspection and testing, which is the first in the industry. SCENT-E has served tens of thousands of domestic companies including Ritz-Carlton, Westin, Sheraton, W Hotels, Wanda, Vanke, BMW and other group customers, with a market share of over 55%. He has won the Best Brand Fragrance Supplier Award in China Hotel Industry and the Best Hotel Fragrance System Supplier Award.

With the opening of the Fuzhou-Paris route on December 11, the “Azure Dream” series of fragrances of Xiamen Airlines has also been fully distributed. Xiaobian sincerely invites everyone to take Xiamen Airlines and “wake up Paris” in a warm and comfortable fragrance. Global brand master Martin Lindström reveals the commonality of the world's top brands: they mostly use the brand's unique sensory marketing tools to create a new “five-dimensional” sensory world.

Xiamen Airlines is doing this. By creating a unique system scent experience in the civil aviation industry, it has become the “first person to eat crabs”, enriching the five senses of passengers and creating a sincere service of “Xiahang Airlines” to help “Xiahang Dream”.