If a person stays in a place for the first 10 minutes, whether it is good or bad, it will give a clear impression to the guests. Therefore, many people will add a little fragrance to themselves before they see the customer, so that they have a good impression of themselves. In the hospitality industry, commercial aroma diffusers are also a very important factor in hotel operations. Then let's take a look at how scentologists tell-- how star-rated hotels use commercial aroma diffusers to achieve aroma marketing.

There is a consensus in the operation of the hotel that the first 10 minutes of staying in a place, whether good or bad, will give the guests a clear impression. Therefore, in the first 10 minutes, before the core service content is too late to be offered to customers, how to create a good "brand impression" is a topic that the hotel industry has been studying. After traditional visual marketing and sound marketing have been developed, the sense of smell has become another sensory experience of the hotel's new “invasion”. Olfactory marketing (also known as fragrance marketing) has become a new topic in the marketing field.

Odorologists believe that the nose is one of the most sensitive organs of human beings, and the sensory and emotionally connected senses. The use of scent is the most effective way to achieve customer perception. For the hotel, the use of pleasant aroma touches the customer's olfactory nerves, and this kind of sneak into the way to promote positive emotional and behavioral responses of customers is undoubtedly a clever marketing tool.

The hotel first expands the boundaries of scent marketing to people's sense of smell, attracting consumers' attention, memory and identity with specific odours, and ultimately forming consumption. International brand hotel management groups or personalized hotels have made a big fuss about people's sense of smell. The transformation of this brand marketing has also reached the international brand hotels - Sheraton, Shangri-La and so on.

However, no matter what kind of marketing model, in the end, they will all achieve the same goal. Their ultimate goal is to improve customers' awareness of the brand and ultimately achieve consumption. Scent marketing is no exception. The scent of the hotel lobby After the first few years of pure marketing as a means of marketing, the hotel's thinking on the use of scent is deeper, and according to its own brand and unique customer positioning, design the "fragrance label" that matches it. The brand is introduced into the hotel's exclusive fragrance, allowing customers to “smell and know”.

Odorologists emphasize that it is important for hotels to use commercial aroma diffusers for scent marketing. In addition to improving the intimate service, the hotel should be committed to the aroma environment, not only to increase the fragrance of the space, but also to enhance the hotel's label LOGO.